A plumbing and heating company website, rebuilt

Every problem on this page came from real small-business sites we audited in October 2026. We anonymized them and recreated them under a fictional name.

The business

Kettle Creek is a six-truck plumbing and heating shop. Two owners, four techs, about 200 reviews, and a website a nephew built years ago on a page-builder template.

Their customers aren't browsing. They have water on the floor or a furnace that quit at 9pm, they're on a phone, and they call the first company that makes calling easy.

The old site made them work for it. A giant photo header pushed the phone number below the first screen. The hours weren't on the home page. On a phone the page took seconds to show anything, the text was too small to read without zooming, and a COVID notice still sat at the top.

What a visitor needs

• Call right now, with one thumb
• Know you serve their town and whether you're open
• Know what it costs to get a truck out

Before

Open the recreated before page

How we work

1. Audit. We load the site on a real phone profile, time it, check every number and link, and read the Google listing and reviews.
2. Plan. One page that answers the top three customer questions before they scroll. Everything else is one tap away.
3. Write. We write the copy. You fix what's wrong and approve it.
4. Build and launch. Plain, fast pages on your own domain. Then we update your Google listing to match.

After

Click through the prototype

Each fix, and why

1. Call button in the first screen, on every page. The phone number sat below a full-height photo, so on a phone you had to scroll to find it. Now there's a call bar at the top and a sticky call button at the bottom. Seen on 1 site we audited.
2. Hours and emergency line on the home page. Hours only lived on the Contact page. Someone with a burst pipe decides in seconds, so "24/7 emergency" sits right under the name. Seen on 3 sites we audited.
3. A page that loads in under a second. The old home page weighed over 5 MB and took 15 seconds to paint on a phone. The new one is under 30 KB of HTML with no slider, no video, no web fonts. Seen on 3 sites we audited.
4. Posted call-out fee. No prices anywhere meant every caller asked first. A posted $89 service call, credited to the repair, answers it and builds trust. Seen on 8 sites we audited.
5. Text you can read without pinching. Nearly all the body text was under 14px. Everything is now 17px with strong contrast. Seen on 1 site we audited.
6. Stale notices gone. A COVID update and a years-old copyright tell people nobody is minding the site. On Care, we check for this monthly. Seen on 2 sites we audited.
7. Hours, phone and towns Google can read. No structured data meant Google and AI assistants had to guess. The new pages carry LocalBusiness markup that matches the Google listing. Seen on 6 sites we audited.
8. Stock photos replaced with a shot list. Library photos of someone else's van say nothing. We tell the owner which three photos to take: the truck, the crew, a finished install. Seen on 1 site we audited.

What it costs

• Site you own: $900 one time. Up to 5 pages, copy written for you, Google listing cleaned up.
• Care plan: $79/month, first month free. We build it, host it, make edits within 2 business days, and check your listing and reviews monthly.
• Care + Leads: $129/month, first month free. Everything in Care, plus drafted replies to new inquiries and reviews for you to approve.